Jeff McCarthy is a specialist in digital communications and sports marketing.

Over 15 years in digital publishing, social media, e-retail, e-commerce, m-commerce, interactive and direct marketing in B2B and B2C environments.

Campaign skills include e-brochures, e-magazines, e-catalogues, multi-channel campaign management, email marketing, e-CRM & web analytics, video for web/DVD, website management, market research campaign management (online & offline), customer loyalty & all elements of direct marketing.

In April 2003 Jeff was the founding partner of Interactive Marketing. The company immediately proved itself the leading UK e-Brochure specialist, achieving a World 1st on 3 occasions. Clients included over 30 UK football clubs across all divisions, governing bodies and major sports brands.

Jeff has helped clients increase online sales by 347%, double response rates and reduce cost per acquisition by 75%. He has also helped to significantly increase conversion rates with click to buy at almost 50%. He has a particularly strong track record in sports marketing, mail order retail, B2B, online gaming & sports betting with such names as:

"...your help throughout the year is much appreciated...you have been great to work with."

Highly experienced speaker/trainer for CIM, IDM, MMUBS and more. Listed in the exclusive CIM Marketing Consultants Directory and one of the very first marketers to receive the IDM CPD Award (Feb 2006).  Contributor to the Journal of Direct, Data and Digital Marketing Practice.